2021 PBE x SRAM Inclusivity Scholarship for Framebuilders: Meet Beth Morford.
Beth is a former Olympic Sports Massage Therapist turned bike shop owner and is now adding frame builder to her resume. In 2017, she completed the Yamaguchi Frame Building School training program. She apprenticed under Julie Pedalino, and continues to turn to her for mentorship and guidance. Beth leads urban WTF rides in her Eudora KS community, and hosts open shop nights at her bike shop free of charge for anyone who wants to tinker on their bikes.
“We adhere to the @wtfbikexplorers Industry Pledge at my shop and just in life in general,” says Morford. “I have the deepest passion for serving any and all womxn, adults and youth!”
We asked her what she believes receiving a PBE x SRAM Scholarship would mean to her.
“Short-term, it will help take the financial pressure off of me for my PBE build. Framebuilding is not a cheap hobby or career to have, as all builders understand. I already own a brick and mortar bike shop, which is difficult enough to keep open on its own,” she says. “Long-term, this scholarship will help me develop newer and stronger relationships within the industry that I may not have developed otherwise, which is invaluable in and of itself.”
Congratulations Beth! Looking forward to seeing you in Philly! #phillybikeexpo #pbe2020 #pbexsraminclusivityscholarship
