“Let’s all ditch our cars and start riding cargo bikes,” proclaimed Wired Magazine after test riding a Yuba Supermarche front loader. One of the three “A”s in the Philly Bike Expo’s tagline, is “Alternatives”, and cargo bikes really do offer a practical transportation alternative for getting around town. The aforementioned Supermarche’s easy-to-master handling can carry up to 3 kids (passengers), 3 kegs, or 300 lbs of just about anything you can imagine. A variety of rack, crate, basket and seating options are available to suit your hauling needs. The Yuba line features a range of both short and long wheelbase designs and electric assist models, too. Benjamin Sarrazin founded Yuba in 2007 and he tells a charming and inspiring first-person origin story of the company that you can read at yubabikes.com. More cargo bikes! Less cars! At the Expo, you’ll talk to Yuba’s Eastern USA Outside Sales and Events Representative, Jeff “Ride King” Wuerthele. We know Jeff because he’s a long-time bike industry vet, but he’s new to Yuba, so I asked him a few questions about his current situation:
PBE What is different and/or similar about this position compared to other jobs you’ve held?
JW Similar in that I’ve been a bike sales rep before with Kona and Diamondback. Different in that I have a HUGE territory and I’m working within the Cargo bike segment of the industry.
PBE What’s your favorite part of your job?
JW Serving people and helping to get more of them riding bikes.
PBE What developments or changes have you noticed in the cycling industry/scene in recent years?
JW Many developments. Some good, some bad. Bad: the decline of the brick n mortar retail shopping channel and experience for a variety of reasons. On-line consumer purchases bypassing the Independent Bicycle Dealer. Distracted driving as HUGE threat to road riding. Good: More miles of safe bicycle lanes in every city and a great focus by City Planning to add more. Urban lifestyle is happening, not a fad. Cargo bikes as an option to cars.
PBE What inspires you?
JW 1. God 2. Family 3. Friends 4. Serving others 5. Pittsburgh, PA
PBE What’s your favorite ride/route/destination?
JW The one I’m riding (to).